Facebook to invest $300 million in news, focusing on local
16 Jan 2019, 12:21
Facebook Inc will invest $300 million over three years in local news globally as it faces blistering criticism over its role in the erosion of the news business worldwide.
The investment in time and money is a significant expansion of a plan to help newsrooms in the US and abroad create and sustain viable business models to survive, the company said on Tuesday.
Unlike earlier investments in the news business, this latest round is distinguished by how it is not tied to Facebook-related products, recipients of the investments say.
Earlier rounds of investments in the news business were designed to encourage publishers to rely on delivering its products over Facebook, which eventually hurt many news organisations when Facebook’s strategies shifted.
‘We’re going to continue fighting fake news, misinformation, and low quality news on Facebook,’ Campbell Brown, Facebook’s vice president of Global News Partnerships said in a statement. ‘But we also have an opportunity, and a responsibility, to help local news organizations grow and thrive.’
Critics have slammed Facebook for its role in providing a platform for hate speech, misinformation and political meddling.
The first round of investments in the US will help bolster resources for local reporting, help research how to use technology to improve news gathering and create new products, recruit ‘trainee community journalists’ and place them in local newsrooms and also help fund a program modeled after the Peace Corp, which will place 1,000 journalists in local newsrooms over five years.
The recipients of the investments include the Pulitzer Centre, Report for America, Knight-Lenfest Local News Transformation Fund, the Local Media Association and Local Media Consortium, the American Journalism Project and the Community News Project.
Fran Wills, CEO of the Local Media Consortium, an alliance of 80 news companies representing 2,200 outlets, said Facebook is helping the group create a branded content program aimed at attracting new advertisers. ‘Facebook is making this investment to help support local media companies ... open up new revenue streams that will support local journalism,’ she said.
Last December, it announced a $6 million investment in local publishers in Britain. It also plans to expand an ‘Accelerator’ program it launched last year to help local newsrooms such as the San Francisco Chronicle and the Denver Post improve its ability to attract subscribers and membership donations.
‘It’s in their best interest to have as much credible content as they can have on their platform and that’s a direct benefit to consumers,’ Wills said.