Dhaka: International luxury beauty giant L’Oreal Luxe has entered into the Bangladesh market launching four fragrances for men and women in a gala ceremony in Bangladesh.

Bangla Perfumes, the Bangladesh agent of L’Oreal Luxe India, organised the launching ceremony at Radisson Blu Water Garden Hotel in Dhaka on 30 April 2016.

L’Oral Luxe has launched four perfumes under designer brands category named Giorgio Armani, Yves Saint Laurent, Ralph Lauren and Diesel in the Bangladesh market.

L’Oreal Luxe opens a unique world of beauty. Its international brands incorporate all the facets of elegance and refinement in three major specializations: skin care, make-up and perfumes. Luxe fragrances offer both men and women a wide array of prestigious and modern international brands with a unique heritage.

The division was started in India in 2006 with a view on tapping the fast emerging Luxury consumer market in India. Designer Brands at L’Oreal Luxe India have had their fair share of awards and accolades.