Facebook is planning to pop up ads in its Messenger platform because the News Feed might run out of advertisement space this year.

The company needs to sell more of the advertisements to keep up its growth.

On Wednesday, the company said that they are testing ads on Messenger and currently they are testing on tiny group of users from Australia and Thailand.

The ads are caroused meaning that within the same frame the users can swipe sideways through posts from several different brands, which might not appear in conversations but might appear on the Home screen platform below the ‘Favourite’ friends and most Recent messages column.

The company additionally focuses that it will not utilise data gathered from private message of the user to focus on the advertisements and brands cannot start discussions with the user unless the user makes the first move.

Although it is not Facebook’s first attempt into Messenger advertising. On the last fall, the company revealed a promotion arrange that permitted brands to embed conversational prompts into running chats with users. As with these new ads, advertisers are permitted to point at clients they have communicated before.

The planning of the announcement is likely attached to Facebook’s income report one week from now. The executives of the company warned a year ago that its three-year run of unstable development could back off in the coming months as it runs out of ad space.