Dhaka: Transsion Holdings, a global company which inspires to be the most influential and favoured provider of mobile communications devices and related services in emerging markets, launched its smart phone brand TECNO Mobile in Bangladesh.

Tapping into the market with Camon CXAir, i7 and i3 smart phones which redefine the night photography with the PIXELEX image processing technology, TECNO Mobile empowers consumers to light up their joyful moments. Leveraging this opportunity, TECNO Mobile also launched the WX3 and WX4 smart phones.

TECNO Mobile is a premium mobile phone brand of Transsion Holdings. In line with its strategy ‘Think Globally, Act Locally’, TECNO Mobile aims for customer needs in their environment. Entering the Africa market in 2006, TECNO Mobile has achieved great success with its brand strategy. It was named as one of the ‘Most-admired Brands in Africa’ by the African Business magazine and has been recognized by the industry with multiple prominent awards. After the success in Africa, TECNO Mobile has decided to expand its presence in more emerging markets and customize products for local consumers.

By launching the Camon CXAir, i7 and i3 smart phones which feature a unique image processing technology PIXELEX, TECNO Mobile empowers Bangladeshi consumers to capture images truer to their skin tone in low-light conditions and at night. Aligned with its ‘Think Globally, Act Locally’ strategy, the cameras have been specifically optimized for local consumers with Quad Flash support and screen flash for brighter selfies. To enhance consumer experience and confidence, TECNO Mobile also delivers a promise for its smart phones - 100 days’ replacement as well as one year and an additional 13 month’s warranty.

‘Transsion Holdings is a consumer-centric company and has always prioritized consumers. We adhered to our multi-brand strategy and our brands are committed to addressing varied needs and preferences of different consumer segments.’ Said Mr. Arif Chowdhury, Vice President at Transsion Holdings, ‘Bangladesh is an important market for us. We are happy to add TECNO Mobile to our footprint in Bangladesh and bring more smart solutions to consumers’ mobile life.’

‘TECNO is dedicated to transforming state-of-art technologies into localized products that suit the needs of consumers where they use our devices. The PIXELEX technology perfectly interprets our brand value and the way we care for local consumers.’ Said Mr. Stephen Ha, General Manager of TECNO Mobile.

‘Bangladesh is a market which has great potential with an increasing number of mobile users. I believe that our consumers will be amazed by the TECNO Mobile smart phones as we aim to light up their joyful moments with innovative technology.’ Mr. Rezwanul Haque, CEO of Transsion Bangladesh Limited.

The Camon CXAir, i7, i3, WX3 and WX4 smart phones are priced at Tk 11,990, Tk 19,990, Tk 10,690, Tk 6,190 and Tk 8,190 respectively which are high functional, competitive and stylish.