Dhaka: Global leading e-retail brand Daraz has officially launched its operation in Bangladesh as daraz.com.bd, a venture of world’s largest internet and mobile platform Rocket Internet.

Sumeet Singh, founder and chairman of daraz.com.bd, together with KirenTanna, Managing Director of Asia Pacific Internet Group (APACIG), made the announcement and officially launched the website at a local hotel in the city on Monday, said a press release.

A Valentine’s Special Campaign was also announced as opened to the consumers from today till 16 February.