Skip to main content
NTv Online

Sci-Tech

Sci-Tech
  • Science
  • Technology
  • Bangla Version
  • Archive
  • Bangladesh
  • World
  • Sports
  • Entertainment
  • Business
  • Comment
  • Education
  • Life
  • Health
  • Art & Culture
  • Election
  • বাংলা
  • Bangladesh
  • World
  • Sports
  • Entertainment
  • Business
  • Comment
  • Education
  • Life
  • Health
  • Art & Culture
  • Election
  • বাংলা
  • Bangla Version
  • Archive
Follow
  • Sci-Tech
Reuters
30 April, 2015, 14:18
Update: 30 April, 2015, 14:18
More News
Intel, Qualcomm, and other chipmakers reportedly join Google in Huawei ban
Google suspends some business with Huawei after Trump blacklist
Bangabandhu Satellite’s commercial operation begins today
Facebook changes its livestreaming policy
Driverless electric truck starts deliveries on Swedish public road

Microsoft opens door to Android, Apple phone apps

Reuters
30 April, 2015, 14:18
Update: 30 April, 2015, 14:18
Microsoft CEO Satya Nadella delivers his keynote address at Microsoft Build in San Francisco, California on 29 April 2015. Photo: Reuters

San Francisco: Microsoft Corp is making it easier for apps written for rival Google Inc's Android and Apple Inc's iOS systems to work on Windows phones, in a bid to attract users to its unpopular mobile devices, the company's operating systems chief said on Wednesday.

The move marks a radical shift in strategy for the world's biggest software company, which still dominates the personal computer market but has failed to get any real traction on tablets and phones, partly because of a lack of apps.

Microsoft has found itself in a circular trap, as many developers will not build apps for Windows phones which have few users, and few people want the phones which have fewer apps than Android or Apple phones.

Getting apps built for Android and iOS onto its phones and tablets could be a shortcut to breaking out of that trap.

‘Microsoft is making a major play to win back developers,’ said Forrester analyst Michael Facemire. ‘They’ve opened up the once-impenetrable castle walls.’

Speaking at Microsoft's developer conference in San Francisco on Wednesday, Executive Vice President Terry Myerson said developers will be able to use the vast majority of their Android code to turn their apps into Windows-compatible versions, which will work on Windows phones running a special subsystem.

The apps will technically be Windows apps and available only through Microsoft's online app store. The apps would automatically use Microsoft's services such as Bing maps, rather than Google's services, as an app would on an Android phone. That is a crucial distinction because Google gets revenue from ads on services rather than from the Android system itself.

Myerson also announced a surprise move to make it easier for iOS developers to make Windows apps, saying that Microsoft's developer software will be compatible with Objective C, the main programming language used by Apple.

Google declined to comment. Apple did not immediately respond to requests for comment.

Microsoft, which bought Nokia's handset business last year, has only 3% of the global smartphone market. By contrast, Android phones, led by Samsung, control 81% of the market and Apple 15%, according to Strategy Analytics.

Microsoft is scheduled to release its new Windows 10 operating system this summer, which for the first time will run across PCs, tablets and phones. It said on Wednesday it is aiming for one billion devices running Windows 10 in two to three years time.

Its new browser will arrive as Microsoft Edge, replacing the waning Internet Explorer, when Windows 10 is released, the company said.

Most Read
  1. ‘Block Screenshot for Calls’ feature to ensure imo privacy
  2. Winners of 2021 UiPath Automation Excellence Awards announced
  3. UiPath rated market leader in Zinnov Zones for HIA
  4. Mobile radiation exposure not harmful to health, environment: BTRC
  5. Intel, Qualcomm, and other chipmakers reportedly join Google in Huawei ban
  6. Google suspends some business with Huawei after Trump blacklist
Most Read
  1. ‘Block Screenshot for Calls’ feature to ensure imo privacy
  2. Winners of 2021 UiPath Automation Excellence Awards announced
  3. UiPath rated market leader in Zinnov Zones for HIA
  4. Mobile radiation exposure not harmful to health, environment: BTRC
  5. Intel, Qualcomm, and other chipmakers reportedly join Google in Huawei ban
  6. Google suspends some business with Huawei after Trump blacklist

Follow Us

Alhaj Mohammad Mosaddak Ali

Chairman & Managing Director

NTV Online, BSEC Building (Level-8), 102 Kazi Nazrul Islam Avenue, Karwan Bazar, Dhaka-1215 Telephone: +880255012281 up to 5, Fax: +880255012286 up to 7

Browse by Category

  • About NTV
  • NTV Programmes
  • Advertisement
  • Web Mail
  • NTV FTV
  • Satellite Downlink
  • Europe Subscription
  • USA Subscription
  • Privacy Policy
  • Terms & Conditions
  • Contact

Our Newsletter

To stay on top of the ever-changing world of business, subscribe now to our newsletters.

* We hate spam as much as you do

Alhaj Mohammad Mosaddak Ali

Chairman & Managing Director

NTV Online, BSEC Building (Level-8), 102 Kazi Nazrul Islam Avenue, Karwan Bazar, Dhaka-1215 Telephone: +880255012281 up to 5, Fax: +880255012286 up to 7

Reproduction of any content, news or article published on this website is strictly prohibited. All rights reserved