Last week, Gillette were slammed on social media for partnering with a plus-sized model.

This week the company has hit the headlines once again, but for a very different reason.

The razor brand is under fire for one of their recent adverts which shows a woman shaving a rather surprising part of her body.

Women are used to maintaining their bikini lines, armpits and legs, but viewers were outraged to see a lady get into a bath and use the razor to remove hair from her arms.

A narrator in the clip, which is intended to promote body positivity, tells those watching: ‘When the world expects you to follow the rules, write your own, reports the mirror.co.uk.

‘Because no one gets an opinion on how you live your life, why you shave or how you show you skin.’

But people most certainly do have an opinion on the advert and they haven’t been afraid to voice it.

Taking to Twitter , people began arguing that women already faced enough pressure to remove hair - they didn’t need to start adding new places to shave to the lengthy list.

One person wrote: ‘Haven’t young females got enough to worry about?’

Another said: Hey @Gilette horrible way to body shame women for having hairy arms - something else to make women feel body conscious about #OkToHaveBodyHair.’

A third asked: ‘Why are you normalising women shaving their arms?’

Someone else mentioned the issues that come along with shaving: ‘The new Gillette ad shows a woman shaving her arms. As someone who has suffered from PCOS since a child and has to deal with heavy hair, I have never shaved my arms. Shaving creates thicker hair, please do not encourage young girls into thinking they shouldn’t have arm hair.’

A spokesman for Gillette said: ‘Venus is committed to celebrate every woman and every kind of skin.

‘Many women have told us that they are not only shaving their legs or armpits as portrayed in advertising but other areas such as belly, arms or even toes! We used these examples in our advert to better depict women’s realities.

‘Our intent is not to put additional pressure on women but to help normalise the fact that hair grows in various areas of the body enabling a personal decision to be made on whether or not to shave it.’