A woman in China wasn’t loving it after her daughter choked on a bunch of feathers still attached to a McDonald’s fried chicken wing.

The horrified mother from Beijing said she did not notice the unplucked feathers until she had fed three of the wings to her young daughter, reports the dailymail.co.uk.

She claimed that her daughter had coughed up a ball of fluff while they were eating the delivery meal at home on Sunday.

Video and images of the revolting meal shows a bunch of chicken feathers clearly protruding through the wing’s fried coating.

Outraged, the woman, surnamed Zhou, stormed down to the local McDonald’s restaurant to complain about the incident.

A supervisor at the restaurant offered to compensate the disgruntled customer with 10 times the price of the chicken wings plus an extra 300 yuan (£34) in meal coupons and cash, she said.

But the woman refused the offer and reported the case to the local food and drug administration.

‘Whatever my child eats now, she retches,’ she told Beijing News. She did not take her daughter to hospital as she did not suffer from any other health symptoms. 

McDonald’s has apologised on Chinese micro-blogging site Weibo and confirmed they were investigating the incident.

‘We express our sincere apologies for the product flaw which was not immediately detected by the restaurant and has caused inconvenience for the customer,’ it said.

In a short commentary criticising the lax food safety standards of the fast food chain, The People’s Daily said there were ‘so many feathers on the chicken wing that it was enough to make a jianzi’, a heavily weighted shuttlecock used in a traditional Chinese national sport.

While most Chinese net users have expressed their disgust with the photos, others raised skepticism over the authenticity of the photos. 

‘This is just disgusting. McDonald’s must be heavily punished!’ one comment read on Weibo. 

‘Oh my god. I can’t look at the photos directly,’ another said.

‘How is this even possible in the first place? It this how the feathers would look like - so ‘fresh’  - after they have been through the fryer?’ one person questioned.  

Some, on the other hand, voiced their amazement that it appears McDonald’s chicken wings are actually made of real chicken.

‘Well, at least we now know it’s real chicken,’ one person said. 

‘It proves that it’s not made from pork!’ another said.