Dhaka: Bangladesh National Cricket Team ODI skipper Mashrafe Mortaza joined hands with bKash Limited to become the brand ambassador of the largest mobile financial service provider in Bangladesh.

As a brand ambassador, Mashrafe will appear in various campaigns and activities to promote and create awareness on bKash’s products and services as well as its core values to the common people, said in a press release on Thursday.

‘I am really happy to be associated with bKash for its endeavors to create financial access for millions. bKash has not only facilitated people’s life in day-to-day activities or in dealing emergency situations, it also has contributed to build positive impact on health outcomes and investment in children’s education. Moreover, bKash has been ranked 23 in Fortune’s ‘Change the World list’ which recognizes top 50 companies which are changing the world through solving a multitude of societal problems. I am proud to be associated with such company,’ Mashrafe said on his partnership with bKash.

Chief Executive Officer of bKash Kamal Quadir expressed his gratitude by saying, ‘Mashrafe is not only a successful skipper on the field but also an exemplary personality and an Icon to millions of Bangladeshi.  His honesty, passion, modesty and never give up attitude blends well with our core values and commitment to provide mobile financial services to the common people in a simple, efficient and secured way. We are privileged to be associated with him to inspire people for the inclusion of financial services.’ 

Launched in 2011, bKash is a joint venture of BRAC Bank, US based Money in Motion, International Finance Corporation of World Bank Group and Bill and Melinda Gates Foundation, offering complete mobile financial services to the common people of Bangladesh.