Enroute International Limited, authorised representative of Cartoon Network Enterprises (CNE) and Warner Brothers (WB) in Bangladesh arranged a discussion programme over dinner with recently signed licensees.

Enroute have been working as an authorised agent of Turner Broadcasting and Warner Bros franchises for Bangladesh market since 2012, says a press relaese.

The programme was mainly an interactive session, with a focus to get in touch with existing clients like Bengal Polymer, Bata Bangladesh and Perfetti Van Melle, Bangladesh to understand their side of expectations in Bangladesh context and bring in potentials clients and IP professionals representing different regulation bodies were present in the programme.

In the programme Abu Daud Khan, managing director and CEO, Enroute International Limited said: ‘We knew all through that Character Licensing is such a fresh and potential prospect that local and multinational companies could capitalise on and enhance their communication mix. We pleasantly noticed that our expectation and reality did not have much of alteration. We were able to establish and maintain business relationships with some of the renowned corporate firms despite of some obvious infringement challenges. Moving ahead, Enroute as an agent of Turner in Bangladesh has extensive plans to establish an efficient legal body to regulate the market against pirated use of IP.’

Anand Singh, marketing director ( South Asian Region ), Turner Broadcasting Asia Pacific said: ‘The market of Intellectual Property is growing gradually in Bangladesh. Past two years in business, we have already achieved a steady growth, which is the evidence of existence of responsible companies in Bangladesh. Now, we are more focused on our client’s growth and strengthening our support functions to help them grow with our franchises.’

Perfetti Van Melle, Bangladesh, Bata Bangladesh and Bengal Polymer Wares Ltd. signed deals for one year, two years and two and half years with Turner to use characters from the Cartoon Network and Warner Brothers portfolio to carry forward promotional campaigns, manufacturing shoes and plastic products using cartoon characters as a design.