Dubai is known for unique developments. It has the world’s tallest tower [Burj Khalifa], artificial Palm Islands, and the best shopping malls. Now the world’s most expensive pair of shoes with price tag of $17 million (Dh62.4 million) will be launched at world’s only 7-star hotel — Burj Al Arab — on Wednesday.

The Passion Diamond Shoes are made from diamonds and real gold, and they feature hundreds of diamonds, together with two imposing D-flawless diamonds of 15 carats each. Previously, Debbie Wingham high heels were considered the most expensive footwear costing $15.1 million (Dh55.4 million), reports khaleejtimes.com.

Jada Dubai, in collaboration with Passion Jewellers, designed and created the luxury footwear over a period of nine months. The shoes on display at the launch event is a prototype of 36 EU, but after the sale it will be made for the specific size of the customer that will own the Passion Diamond Shoes.

During the event, Jada Dubai will also launch three more limited edition creations, made with diamonds, rubies, gold and pearls. The new collection includes the Diamond Pearl sandals [$25,000], The Ruby Stilettos featuring rubies, gold and diamonds [$27,000] and The Diamond and Gold stilettos [$17,000].

‘Jada Dubai designs only shoes with diamonds. For the launch of our second collection we wanted to create a piece that is truly unique in the world using very rare diamonds,’ Maria Majari, co-founder and creative director of Jada Dubai, who designed the shoes, told Khaleej Times.

‘We signed up a collaboration with Passion Jewellers for this project that has provided us with the rarest diamonds we were looking for,’ she said, adding that approximately 50 guests including VIPs, ultra-high-net-worth individuals and media are invited for the launch event. 

To a question, she said the $17 million (Dh62.4 million) price for the Passion Diamond Shoes is fixed and there will be no sales at the event. There is only one pair of shoes that will be made in the specific size of the customer who will buy it. ‘There will be only one pair of The Passion Diamond Shoes in the world,’ the co-founder said.

‘We started this project right after Jada Dubai’s first collection launched in January 2018. The time required it was 9 months, as we had to choose the perfect diamonds for such an exclusive pair of shoes.

‘We had to prototype many shoes in Italy in order to find the perfect shape, perfect heel, the perfect colour for it. Even inside, the logos of both companies are made out gold, which is very thin, so it will be very comfortable for walking,’ she elaborated.

Asked why you choose Dubai to launch most expensive footwear product, she said: ‘First of all, our product identifies with the glamorous city of Dubai, and both of the companies that created the shoes are from the UAE. We chose Burj Al Arab hotel for the launching as well because it identifies the best with our product.’